My cousin (who shall be unnamed) sent out an email to the clan asking for advice on which second major to choose...got me thinking...when i got into college for my undergraduate studies, we didn't have a choice...what one did was decided for us by the very fact of which college and which program we got into...Is it better to have a lot of choice or not have a choice at all...perhaps in some cases its better to have a limited choice :-)This goes for all things in our lives...we have too many choices which results in an inability to make decisions or the wrong decisions because we are fed up of the options...
I wonder how companies are dealing with this...as they come up with new products, are they studying the impact of too many choices on the consumer spending habit? How can they attract consumers when there is so much choice...whats the differentiating factor??
Some links to articles of talking about too many choices that I just googled :-)
Picture courtesty of "The Situationist" @ http://thesituationist.wordpress.com
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